How can The Media Zoo Transform My Marketing?
The Media Zoo exists as a place for business owners to find solutions for
all their marketing needs. Too often, valuable time and money is lost in dealing
with several vendors and re-explaining your vision, process and target market.
At The Media Zoo, we know the value of having a single point of contact,
a “go to person,” dedicated to the growth of your business.
The Media Zoo will help you tame the jungle of Internet marketing.
By combining the benefits of streaming video, SEO services, Social Media
marketing and creative web design, we generate a powerful solution for your enterprise.
We know how to drive prospects to your site, and more importantly, how to convert them into sales.
We tie all your marketing concepts together into one powerful selling machine. Through continual
reporting and track-able results, the numbers prove that our approach works, hands down.
Below is a quick index to jump to specific marketing solutions.
Google Page 1 Results
Your Site is Done, but can Anyone Find You?
With nearly 14 billion online searches every month and social media
sites that rival populations of large countries, there’s unlimited
opportunity to capture more clients than ever before.
To take advantage of that opportunity, it is vital to rank high in all the
major search engines. You also need to leverage social media and
pay per click advertising, all while making sure your website turns
visitors into leads and sales. If you don’t understand how to successfully
apply these strategies, then your customers will go to your competition instead.
Enter The Media Zoo, a marketing solutions firm with the knowledge, skills and a proven process
that consistently delivers results; results that deliver a significant increase in traffic and a strong ROI.
We form a strategic Internet marketing plan around search engine optimization (SEO), pay per click advertising, social media marketing, conversion optimization and search-optimized web solutions.
Consider the facts:
- There are over 34,000 searches per second on Google and 3,200 on Yahoo.
- Over 2 billion people (about 44% of the adult population) are active Internet users.
- The Internet accounts for an average of 15% of all annual sales in any given industry.
- There are over 10 billion devices able to access the Internet on any given day.
Why is SEO important?
- 90% of all online traffic is achieved through the various search engines.
- Missing information in your site’s code, can keep your website from surfacing
online and making you impossible to be found in an online search.
- When done correctly, a properly optimized site can give you the same results
as a great Pay-Per-Click campaign at half the cost.
- If they can’t find you on Google, you may as well not be there. This goes for even the biggest brands.
How do we do it?
We start by doing a free analysis of your current website and online rankings. From there, we determine the work needed and the keywords and phrases we’ll be working on to bring your site to the front page of Google. We’ll make adjustments to your current website, making it as ‘search engine friendly’ as possible for the terms we’re targeting. We’ll fix any errors that may be preventing your site from ranking higher and make changes to your content to help boost your position.
If you’re new to SEO, or are in a particular sector/area, we’ve found that focusing on 5 keyword terms in 5 surrounding cities is the best and fastest way to reach your local target market. Our team also writes and submits press releases to online publications, generating hundreds of external links back to your site from directories and industry-related sites. This makes your website even more relevant and can boost your rankings on the search engines.
Our traffic building SEO program comes with a free installation of Google Analytics into your website.
This allows you to monitor increases in traffic to your site on a daily basis. In addition, you’ll receive
reports via email detailing your current ranking position for all keywords on the campaign.
What do I do next?
The Media Zoo specializes in complete marketing solutions designed for our ever-changing times.
Our SEO Specialists have a successful track record of achieving Page 1 Results across a broad
spectrum of industries. Whether you simply want to get the process started and climb up the Google
ladder or you’re ready for a full national campaign, our packages on the next page are crafted to fit
your goals, and your budget. Contact our offices today for a complete, free consultation.
Get the Results you’re Looking for with Video
Attracting new customers, educating website visitors, driving
traffic to your site, making your phone ring, converting leads
into sales . . . Video does it all! It has replaced text as the
preferred content medium on the web. Who you are,
what you do and why to buy from you – it all needs to be
delivered in seconds.
Over 90% of the world’s largest companies already have
videos online and most have a YouTube Video Strategy.
Internet experts are predicting that over 90% of all small
businesses, even “one-man shops” will have a video online within 3 to 5 years.
Why? Because it is a cost-effective tool to reach your target market,
entertain them and make them want to buy from you.
Consider the Benefits:
- Use video to effectively convey a message about your company, product or service.
- Create synergy by placing your video online, on television and in store or at a point-of-purchase
- Take advantage of viral distribution to promote your message.
- Include pictures, audio and other multimedia to create a multi-dimensional marketing piece.
Media Zoo Client Success Stories
Polo International began a planned company expansion in 2010,
reaching a broader national market. To continue to compete for
large scale, commercial roofing projects, they needed a site to
which companies like Walgreens, Pepsi, Caesars Palace and
O’Hare International Airport could relate to on a professional
level. Since the completion of the re-design, Polo has enjoyed
a shorter sale cycle and a continuous stream of leads from
their on-line forms.
Coral Gables Plumbing
Coral Gables Plumbing tasked us with creating an online presence
to show off and their plumbing showroom.
According to their CEO Rick, we exceeded their expectations.
Best Boat Club
Fort Lauderdale Boat Rentals was getting decent traffic to
their website, but not seeing any results from it. After
speaking with them we were able to put together a great
solution and they are now generating new business online
and seeing great results! http://fortlauderdaleboatrentals.com
The World’s Fastest Growing Marketing Tool
How Social Media has Dominated Marketing
People today turn to the Internet seeking information on services and products before they make a decision. Social Media has taken it a step further, allowing you to engage with your consumers where they enjoy spending their time.
“Three of the world’s most popular brands online are social-media related and the world now spends over 110 billion minutes on social networks and blog sites. This equates to 22 percent of all time online or one in every four and half minutes. For the first time ever, social network or blog sites are visited by three quarters of global consumers who go online, with the average visitor spending
66% more time on these sites than a year ago.” Nielsen, June, 2010
There are 500 million users on Facebook alone with 50% of those users logging into their account at least once a day. They spend over 700 billion minutes per month on Facebook, you definitely need a presence here. Add to that the 75% of Internet users reading blogs, and over 65 million tweets per day on Twitter, it becomes clear that if you’re not where the public is looking, you simply won’t be found.
How do we enhance your social reach?
The Media Zoo works with you to create and manage
your image in the Social Media communities.
We build personalized strategies for our clients
based on their needs and marketing goals.
We help each client to develop their social media
content and message and ensure it is consistent
across all platforms.
Custom Social Media Services
Our social media services all start with your website. Let’s view this as your starting point. From here we will connect each Social Media Tool that will help your business grow. Below is a short description on how each of these platforms work to help grow your business.
From Fortune 500 companies to small “mom and pops,” everyone needs to be on Facebook. With over 500 Million members, Facebook stands as the leading Social Media company in the world. As a result, the majority of consumers check Facebook first to learn more about a business, what people think of the business and to see the personal side of the company before choosing to do business with them.
To get the most out of Facebook, your account needs to be setup and managed properly. Simple mistakes, from establishing a personal page as a business page to not developing the right type of content can be costly to your business. The Media Zoo’s Facebook management program combines the science and art of Social Media Marketing to ensure your brand is properly represented.
By “Tweeting” educational content, you can deliver fast, powerful messages
to consumers on the go. Combine this with a branded page and content related
to the latest news, and you have yourself a winning media tool.
For some businesses, this professional environment is great for reaching out to the upper management of the companies you want to do business with. Think of LinkedIn as the “six figures club,” a place for professionals to engage with each other, establish rapport and build lasting business relationships.
As the second largest search engine, your clients are expecting to see your video when searching for your services. Video has replaced text as the preferred content medium and today’s consumers want to be entertained while being educated.
A branded YouTube presence with professionally produced videos shows that
you’re a real business they can put their confidence in.
Blogging humanizes your business by starting deep conversations, addressing customer concerns, enhancing company morale and serving as your voice to the world. While you may be an expert in your field, chances are you’re not a professional writer. The Media Zoo employs a writing staff specifically to speak intelligently about your business while extending your brand as the “voice” of your organization.
Electronic marketing or “Email Blast” has become a highly effective way to get your message out to the masses fast and cost effectively. Our custom-tailored for online distribution method will help ensure your content is hitting the inboxes of your target market, being opened and being read.
Let the Media Zoo handle it all…From Creative marketing to technical administration, we can establish goals for your campaign, and then see to it that you get the results.
The Media offers cost effective printing solutions for all your needs. You can
provide us with your finalized file, and we can beat most advertise pricing.
If you are looking for a new creative look, let our designers get your
company brand updated to today’s style.
Let’s face it, your brand, your office or store, and even you have an identity?
Let our designers help you keep this brand strong and effective in all
your marking efforts.
With over 25 years in the video production business The Media Zoo roots
are and have always been about Marketing. In today’s marketing world
almost every form of advertising has a visual sense to it, and that’s where
our all inclusive style comes in. We know b2b and b2c and can help you
pull all of today’s marketing approaches together under one roof.
Our team has the creativity and industry know-how to set your business the right
direction. We can teach you our strategies and send you on your way, or
take your vision and run with it for you. You can trust us to help you get these
complex projects completed and on time.
The Media Zoo Launches “Marketing Gone Wild!”
Planning a marketing campaign has long been a grueling task. Many professionals spend countless hours seeking solutions to a broad range of problems when they attempt to do this on their own. This process can be frustrating and may often take months to complete.
As of today, this process has changed dramatically for the better. The Media Zoo, under the leadership of video producer and CEO, Vince Stott, takes on the frustration for the client and reduces the time from concept to completion. “The Media Zoo allows clients to be immersed in the marketing production experience,” says Stott. Combining web site design, SEO, internet marketing and more technology with the benefits of streaming video has made the sales strategies of many companies more productive. No stone has been left unturned under our approach. “The key element,” says Stott, “is that every detail from creative web design to professional script writing, presentation, and video are tied together through an integrated team approach.
The customer is also involved in the selection of a professional spokesperson including language, dialect and wardrobe.” With Zoo members working in concert on each project, the synergy created produces a high quality product that meets or exceeds our client’s expectations.”
The primary component is the advantage of The Zoo’s All-In-One design studio approach. “The studio will provide today’s professionals with tips and advice from today’s most creative internet marketers,” Stott says. The studio features a relaxing lounge style atmosphere where clients will be exposed to the most current multi-media marketing concepts.
Stott stated that, “Multi-Media has really come of age in recent years. The concepts we’re able to present will be truly extraordinary. We’re taking a hands-on approach to video, design, highlighting the most current styles and trends and all the innovative things we get to see working in our profession. I hope clients will realize the time and money they’ll save and the ideas and stimulation they will receive when they visit us and see the vision of our remarkable team.”
We Look Forward to Making Your Marketing Go Wild!