Marketing for Attorneys
Video marketing for attorneys is quickly becoming a must have if you want your law firm to be seen within the search engines. We offer a large selection of legal videos designed specifically to market your law firm. Utilizing video as a marketing tool is a fantastic way to educate clients, establish trust and ultimately land more cases. Video is a creative and powerful tool to use in your marketing arsenal. To help people feel comfortable before they even walk through your door, why not introduce yourself from a personalized video on your website or YouTube?
Are Your Potential Clients Lost on Your Website?
Welcome them and show them around. The first thing any good host does is welcome people to his home. Extend your website visitors the same courtesy by welcoming them to your site. This type of video marketing also allows for you to give visitors the grand tour — all as if you were there personally guiding them through it!
Call now for an in-depth explanation on how
videos can help your law firm 954.229.1933
About Our Marketing Videos
What sets you apart? Why should potential clients choose your firm? What services do you offer? “About Us” videos are a great tool to allow everyone involved in the practice to have a voice on the website. Showcase your firm’s strengths by using the expertise you’ve come to acquire to show visitors who you are.
Empathy…Develop personal videos that foster comfort and trust
When it comes to clients searching for an attorney, comfort and trust are often more important to clients than rates and name recognition. Using The Media Zoo “tailored-for-attorneys” Video Marketing strategy, you can personally introduce yourself and your firm online and put potential clients at ease before they walk into your practice.
Social Media Video (Facebook, Twitter, LinkedIn, Google+)
These days, every professional attorney needs to take advantage of Social Media to promote their law firm. More and more people surf the web on their phones searching for attorneys that specialize in specific practices — and video is a tremendous part of that! By combining assistance and content on sites like Twitter and Facebook, your law firm will generate trust, compatibility with technology and reach a high social stature that is so elusive to many legal firms in this country.
Using Social Marketing video is a great tool to boost your law firm’s social media presence. Did you know social media conversions, when implementing video, increase followers by 65%? The Media Zoo can help you manage your Social Media marketing strategy!
A food cart is most effective when placed where people walk and your website is most effective when placed in the path that people search. Video SEO is our innovative way to help potential clients find you when searching online. People phrase their searches in various, multiple ways and we do research to find out what those are. With our Video SEO approach, not only will potential clients discover your website link, they will discover your videos. In this way, your firm can speak to potential clients at anytime and from anywhere!
Video marketing for attorneys or “Video SEO” is the process of promoting your website through multi-video channels. Generally, people search for key phrases on Google, Yahoo or Bing. More and more search results are actually video thumbnails. By taking advantage of this avenue, you will not only be found by the content of your website, but also can now be found by the specificity of your videos. Videos not only play a key role in establishing your practice as authoritative and helpful, they can also market your firm at the same time.
Is your law firm proud of a specific case or settlement that provides insight to your knowledge of the law? “Success Showcase” videos are excellent ways to boast your success and help you acquire more clients searching for specific type of cases and legal needs.
Save time and resources with video marketing
With a “Success Showcase” video, past and current client’s experiences become real and helpful to potential clients looking for someone to care for their legal matters. Hearing clients describe their positive experiences will ultimately provide undecided new-comers with the answer they need to the question, “Will this attorney give me the care and attention my case deserves?” With a “Success Showcase” video, you can answer that question with a resounding, “Yes!”
Call us today at 954.229.1933 to find out how
to use video to drive clients to your firm!
Video Marketing for Attorneys with YouTube
Did you know that YouTube is great marketing for attorneys tool and is the second largest search engine after Google? What this means is that people try to find attorneys on YouTube! As amazing as that may sound, the fact remains that without a rich YouTube channel, your firm is missing out on a huge piece of the search engine pie. YouTube channels are perfect for instructing, educating and guiding potential and current clients through the often complex jungle of paperwork and “legalese”. Holding clients’ hands in this way shows that you care enough to assist them even when they aren’t in your office or in the courtroom.
Taking advantage of this area of Video Marketing for attorneys will also free up your front desk staffing time if you share videos that answer the common questions and inquiries your staff generally receives. Rather than having staff or partners communicate the same advice everyday, why not deliver it once to a camera and let videos speak for you while you use your talents elsewhere!
What Does a YouTube Channel look like for a Law Firm?
See what The Media Zoo did for this firm’s: Internet Marketing YouTube Channel
What does a commercial video look like on a website?
Follow the link, then scroll down the right hand side to view to find out!: Commercial Video
What does a website look like that has several videos on it?
See what we did for this: firm’s video SEO Marketing:
Commercial style videos
What makes your firm the best? What is your specialty? Why should I come to you?
These questions will be definitively answered in your video production. This video is a great way to showcase your firm’s facility, partners and primary types of practice. This style of video production starts with a Q & A session with producers from The Media Zoo. Based on that information, we create a storyboard (an in-order collection of shot and scene ideas) of best how to feature your firm reflected in the light of your firm’s primary goals and mission. We tell a brief story, introduce potential clients to your firm and showcase why those clients need your services.
V.I.P. (V)ery (I)mportant (P)erson…Yes, that’s YOU…
Want to save time on the phone? Would less headaches at consultations be nice?*
In the span of just two hours, we can help you to answer the most common questions and requested information that your firm receives on a weekly — if not daily — basis. We help you to organize the most commonly asked questions by clients and the most repeated instruction given by your office into a series of video answers and responses. You can choose to be on camera or let us hire a trained actor. *Additional Fees. In the final video product, questions will be posed and subsequently answered along with any helpful instruction needed to properly prepare a case for a client that is relevant to your practice.
Website Tab Videos
Most websites have around 10 tabs, “Home, About Us, Contact Us” by using our VIP program, you get 2 hours to produce all these videos.
Attorney Bio’s Commercial
Let potential clients meet you before they even call. This is a very personal style video that can include everything from your interest & family life to hobby’s and professional accolades.
Types of Law Practices
Let your clients know the types of law you practice or specialize in. There are over 200 different types of law, “slip and fall, auto,” etc.
Social Media Video Program:
Let us show you how to use your videos to help brand your firm. Use your videos to personalize your brand. These videos work great on all social media platforms including Facebook.
Video SEO Program:
Let us show you how to use your videos to help drive traffic, from Google+, YouTube channel and more. Several options available,
If you are servicing this market, let us show you how to get your videos produced in English, Spanish and many other languages.
Learn more about our marketing for attorneys strategy by clicking here or calling us at: 954-229-1933