See More Smiling Faces from Marketing for Dentists Offices
Video marketing for dentists is quickly becoming a necessity for online marketing. Utilizing video as a marketing tool is a fantastic way to educate patients, establish trust and ultimately land more of those patients. Video is a creative and powerful tool to use in your marketing arsenal. To help people feel comfortable before they even walk through your door, why not introduce yourself from a personalized video on your website or YouTube? Below is a list of our most popular dentist-style videos.
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“About Our Office” Videos
What sets you apart? Why should potential clients choose your office? What services do you offer? “About Us” videos are a great tool to allow everyone involved in the practice to have a voice on the website. Showcase your office’s strengths by using the expertise you’ve come to acquire to show visitors who you are.
Develop personal videos that foster comfort and trust
When it comes to clients searching for an dental office, comfort and trust are often more important to clients than rates and name recognition. Using The Media Zoo’s video marketing for dentists strategy “specifically tailored-for-dentist,” you can personally introduce yourself and your office online and put potential clients at ease before they walk into your practice. To see what your personal About Us video would look like, click on the picture to the right! Click Here For Pricing
Social Media Video (Facebook, Twitter, LinkedIn, Google+, YouTube)
These days, every professional dentist and orthodontist needs to take advantage of Social Media for promoting their office and practice. More and more people surf the web on their phones searching for dentists that specialize in specific practices — and video is a tremendous part of that! By combining assistance and content on sites like Twitter and Facebook, your office will generate trust, compatibility with technology and reach a high social stature that is so elusive to many dental offices in this country.
Using Social Marketing video is a great tool to boost your practice’s social media presence. Did you know social media conversions, when implementing video, increase followers by 65%? The Media Zoo can help you manage your Social Media marketing strategy! To see what your personal Social Media video would look like, click on the picture to the left!
Video SEO is our specialized and innovative way to help potential clients find you when searching online. People phrase their searches in various, multiple ways and we do research to find out what those are. People even use YouTube as a search engine nowadays! With our Video SEO approach, not only will potential clients discover your website link, they will discover your videos. In this way, your practice can speak to potential clients at anytime and from anywhere! Click Here For Pricing
Video Marketing for Dentists or “Video SEO…”
is the process of promoting your website through multi-video channels. Generally, people search for key phrases on Google, Yahoo or Bing. More and more search results are actually video thumbnails. By taking advantage of this avenue, you will not only be found by the content of your website, but also can now be found by the relevance of your videos. Videos not only play a key role in establishing your practice as friendly and helpful, they can also market your practice at the same time.
Is your practice proud of a specific patient case that provides insight to your knowledge of cutting edge dental procedures? “Success Showcase” videos are excellent ways to boast your success and help you acquire more patients searching for specific type of dental procedures.
With a “Success Showcase” video, patient’s experiences become real and helpful to potential patients looking for someone to care for their dental health. Hearing patients describe their positive experiences will ultimately provide undecided new-comers with the answer they need to the question, “Will this dentist give me the care I deserve?” With a “Success Showcase” video, you can answer that question with a resounding, “Yes!” Click Here For Pricing
YouTube Video Marketing for Dentists
Did you know that YouTube is the second largest search engine after Google? What this means is that people try to find dentists on YouTube! As amazing as that may sound, the fact remains that without a rich YouTube channel, your practice is missing out on a huge piece of the search engine pie. YouTube channels are perfect for instructing and guiding potential and current clients through the often complex jungle of searching for a dental provider. Holding clients’ hands in this way shows that you care enough to assist them even when they aren’t in your office.
Taking advantage of this area of Video Marketing will also free up your front desk staffing time if you share videos that answer the common questions and inquiries your office managers receive. Rather than having staff communicate the same advice everyday, why not deliver it once to a camera and let the video speak for you while you use your talents elsewhere!
We offer several different programs in video marketing for dentists:
Smile Big: What makes your practice the best? What is your office’s specialty? Why should I come to you?
These questions will be definitively answered by our Smile Big video production. This 2-3 minute video is a great way to showcase your office, staff and primary types of dentistry. This style of video production starts with a Q & A session with producers from The Media Zoo. Based on that information, we create a storyboard (an in-order collection of shot and scene ideas) of best how to feature your office reflected in the light of your office’s primary goals and mission. We tell a brief story, introduce potential patients to your office and showcase why those patients need your services.
V.I.P.: (V)ery (I)mportant (P)erson…Yes that’s YOU…
You get 2 hours of shooting time on location to deliver as many videos as you can.*
These videos are produced for your website and/or YouTube channel. We make producing your videos effortless!
It is our duty to make certain you come across professional and helpful. Your videos can be about any subject you’d like:
- What to expect at an examination…
- How to give yourself preventative care…
- What insurance information patients are to bring to your office for a consultation…
- And even “Meet & Greet” videos of your office staff!
No matter what you decide to cover, this package will deliver serious punch to your practice’s online presence.
*Each additional hour of shooting time is billed at only $500/hr. All videos include: a lower 3rd stating the doctor’s name being featured and an ending slate stating your practice’s name and contact info. Your videos can be any length.
Want to save time on the phone? Would less headaches at appointments be a good thing for you?
In the span of just two hours, we can help you to answer the most common questions and requested information that your office receives on a weekly — if not daily — basis. We help you to organize the most commonly asked questions by patients and the most repeated instruction given by your office into a series of video answers and responses. You can choose to be on camera or let us hire a trained actor. In the final video product, questions will be posed and subsequently answered along with any helpful instruction needed to properly prepare a patient before coming in for an appointment. Examples include:
- What kind of checkups should be routine…
- How to properly report insurance claims…
- What to do if injured…
- What to consider when thinking about braces…
This style of video can help all your patients understand and easily navigate the choices involved with their personal dental care. With these questions answered and instructions given by video delivery, your staff will be freed up to a better extent and able to assist with more critical matters when they arise.